Modair®’s unique contribution to AFW 2024: A celebration of sustainability and design

This year, Amsterdam Fashion Week yet again spotlighted the intersection of fashion, sustainability, and innovative design. A standout aspect of its 2024 edition was the collaboration with Modair®, a brand renowned for its commitment to longevity and craftsmanship. This partnership brought an extraordinary element to the Tess van Zalinge runway experience, perfectly encapsulating the spirit of AFW.

The collaboration with Modair® added a unique dimension to the show of Tess van Zalinge. The brand crafted exclusive front-row seating, entirely made from a continuous stream of steel industry cut-offs and leftover materials, reflecting a shared commitment to sustainability between the brand and the designer. The benches embodied the essence of longevity and innovative design, resonating with the sustainable message of Tess van Ealing’s SS’25 collection.

About Modair®
Modair® is a brand synonymous with longevity, offering furniture and objects that capture the enduring narratives of craftsmanship and creativity in contemporary compositions. Their innovative approach to using industrial by-products aligns seamlessly with the ethos of Amsterdam Fashion Week. Visit the Modair® website for more information.

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