On Wednesday, the 4th of September, Pinkorange showcased a unique blend of nature, art, and fashion during AFW 2024. The brand, renowned for its collaborations with artists inspired by nature, crafted an immersive world where attendees could engage with nature through all five senses: taste, sound, smell, touch, and visuals. The event featured stunning floral installations by Rae Blooms, nature-inspired artworks by Jan Kuhlemeier, culinary delights by Atelier Préparé, bespoke fragrances by LinguaPlanta, and an ambient soundscape by puurvuur.
Named after the vibrant colours of the sunset, Pinkorange is a Dutch fashion brand that seamlessly merges nature and art. Originating from the island of Vlieland, the brand draws inspiration from the serene, isolated natural environment. Each season, Pinkorange invites artists for a short residency on the island, where they create unique artworks that form the foundation of a new clothing collection. The Pinkorange brand experience at AFW Edition 2024 was a testament to their dedication to celebrating nature and art through fashion, leaving an indelible mark on all who attended.
Images by Pier van den Elsen
