Dutch designer Hedwig Vervoort has evolved her 2018 launch, SPEEDYHARMONYCOLLECTORTHINGS, into the newly rebranded SPEEDYHARMONY. This transformation signifies a shift from her earlier focus on hyper-eccentric, artistic silhouettes to a more practical and versatile collection. SPEEDYHARMONY is now tailored for women who seamlessly navigate the fast pace of contemporary life.
SPEEDYHARMONY introduces a layered, expandable uniform; a layered, expandable wardrobe that transitions seamlessly from workouts to business meetings and evening events. The pieces are versatile, allowing for endless customisation and layering. Vervoort’s goal is to empower women to feel confident and stylish in any setting.
In line with contemporary values, SPEEDYHARMONY emphasises sustainability. Vervoort’s goal to make a fashion brand that is radically transparent has now manifested in her newly released collection. Drop 01 is crafted from high-quality, responsibly sourced fabrics, with production primarily based in Amsterdam and the EU. The brand encourages mindful consumption with durable pieces designed to last, offering a sustainable alternative to fast fashion.
Introducing Drop 01
The first drop of SPEEDYHARMONY features a range of items from accessories to evening wear, with prices starting at €50. Highlights include a rain probe pleated midi skirt in beige and a “puffy” puffer purse in a dark brown. Explore the new SPEEDYHARMONY collection at speedyharmony.com and experience the evolution of a brand committed to versatility and sustainability.
Photography: @rickerfmann
AD & Collection consultancy: @ferdisibbelstudio
MUAH: @romy_legger
Styling: @lotte_knippers
Casting: @leluecollectif
Creative production: @leluecollectif
Production assist: @xeniamara
Models: @platformagencyamsterdam & @knownmodelmanagement
Retouch: @ruudretouche
