About

Amsterdam Fashion Week (AFW) is the premier fashion event in the Benelux, held every September to celebrate and showcase the best in fashion through shows, presentations, and events.

AFW connects emerging talent and established designers with press, industry leaders and buyers from around the world. Taking place in iconic venues and amplified by a global online platform, it highlights Amsterdam’s role as a center of creativity and innovation.

Mission
Amsterdam Fashion Week brings people together to celebrate fashion, support new talent, and inspire positive change. We provide a platform where empowering new talent, driving sustainability, and creating meaningful collaborations across the fashion industry are at the core. Connecting designers, industry leaders, and audiences in Amsterdam and beyond.

Vision
To shape a future where fashion is inclusive, responsible, and constantly evolving.
We believe in giving space to emerging voices, promoting circular design, and building strong connections between creativity and commerce.

It’s more than a fashion event, it’s a cultural movement that brings people together and share new ideas. 

AFW is driven by three powerful pillars that shape its vision for the future of fashion. These pillars reflect our dedication to empowering new talent, driving sustainability, and creating meaningful collaborations across the fashion industry.

We empower emerging talent, champion sustainability through measurable impact, and foster meaningful collaborations that connect creativity with commerce.

Cultural relevance
AFW brings together past, present, and future by celebrating creativity and giving emerging designers a global platform. We value diversity and aim to reflect the world we live in through inclusive voices and perspectives. Supporting new talent to showcase their work to a global audience, including press, buyers, and industry leaders.

Sustainable commitment

Sustainability is central to AFW. We highlight circular design, push for real progress through clear standards, and inspire the industry to move toward a more responsible future. AFW pushes its partners and designers to make real, measurable progress in their sustainability efforts. Motivating the fashion industry to speed up the shift towards more sustainable practices.

Innovative connections
AFW connects creativity and business, from local talent to international industry leaders. Through unique locations and collaborative formats, we create space for innovation and cross-generational exchange. Bridging emerging creatives with established brands, creating meaningful opportunities where creativity meets commerce.

AFW is collaborating with an Advisory Board: a group of industry professionals who provide valuable insights and guidance on the programming and overall vision. Their expertise ensures that AFW continues to innovate and evolve as a platform that reflects the dynamic and ever-changing fashion landscape. 

AFW Advisory Board 2025

GERT JONKERS
Editor in Chief Fantastic Man

IDA PETTERSSON
Owner GoodEggAgency form. buyer Browns Fashion

BORRE AKKERSDIJK
Owner ByBorre

STEFANOS CONSTANTINOU

VP Brand Partnerships & GM Highsnobiety

Amsterdam Fashion Week (AFW) was established in 2004 with the aim of positioning Amsterdam as a vibrant and internationally oriented fashion destination. The event has since become a central platform for showcasing both emerging and established Dutch designers, emphasising creativity, sustainability, and innovation.

In 2017, Dutch stylist and fashion entrepreneur Danie Bles acquired AFW from the Telegraaf Media Groep. Under her leadership, AFW has undergone significant transformations, including a shift to biannual events in February and September, aligning with international fashion calendars. Bles introduced a more dynamic and inclusive approach, incorporating live streams, city-wide collaborations, and a focus on sustainability and emerging talent. 

In recent years, AFW has evolved into an annual event, with a central feature known as The HUB. The HUB is an open-to-public space where new designers present their work, and where fashion intersects with culture through talks, drinks, and music. It’s the heart of AFW, a dynamic, inclusive environment designed for connection. Today, AFW continues to evolve, serving as a bridge between creativity and commerce, and reinforcing Amsterdam’s role as a hub for fashion innovation.