The Hub
Discover The HUB 2026
The HUB opens its doors on September 3 and 4 at RIVVIA, located at Keizersgracht 264 in Amsterdam.
This year, The HUB will celebrate 20 Years of Lichting with a special exhibition in collaboration with Gemeente Amsterdam. The two day program will also feature a curated vintage shop, AFW Talks, interactive workshops, a customization & repair station as part of the Wear for Life campaign, and the L’Oréal Professionnel Transformation Station, where visitors can discover the Metal Detox range through personalised hair consultations and touch ups.
A curated world of Vintage
Throughout The HUB, visitors can explore a carefully curated selection of designer vintage, selected second-hand fashion and local brands, presented in an editorial yet accessible shopping environment. Selected curators will bring pieces from their personal vintage collections, creating a distinctive mix of designer finds, unique pieces and more accessible second-hand fashion across a range of styles and price points.
As part of the Wear for Life campaign, a dedicated selection of second-hand shops will also be represented.
Talks and Workshops
Furthermore, The HUB hosts a curated programme of AFW Talks and interactive workshops across both days.
Industry leaders and creatives will explore topics shaping the future of fashion, with speakers from Patta, Filling Pieces, Otrium, BOTTER, BYBORRE, SolidNature and more. AFW Talks require registration, available from August 21st.
Visitors can also join hands on workshops, from jewellery making with Millie Madness and New Balance customisation with Tyra Robin. On September 4, the programme continues with garment making and repair by NAAI, crockery making with Anika Bostelaar and another New Balance customisation session.
A Place to Meet and Connect
Throughout both days, DJs will set the mood at The HUB, while the HUB X RIVVIA Café will be open for visitors to grab a coffee and a bite.
With its combination of fashion discovery, emerging talent, hands-on creativity and conversations around the future of the industry, The HUB26 brings together different sides of Amsterdam’s fashion community in one space – inviting visitors to explore, participate and experience fashion beyond the runway.
The HUB
3 & 4 September 2026
RIVVIA, Keizersgracht 264, Amsterdam
12.00 – 19.00
Open to the public