Last September, Amsterdam Fashion Week collaborated with FOUR Amsterdam on exclusive AFW Merch. For AFW edition 2022, we decided to take it up a notch and elevate our merchandise to the next level. Involving Moco Museum and NFT artist Vexx, we joined forces with FOUR for a second time to launch a limited-edition sweater as part of the official AFW schedule.
The event
Saturday September 3rd, FOUR Amsterdam opens its doors for the launch of the 2022 AFW merchandise. From 10AM to 6PM, the store will be buzzing with multiple activations, including free drinks and the AFW x FOUR Candy store, where you can assemble your own bag of branded sweets and lollypops. The talented women behind 95GEMS will be present to spark up your teeth with their toothgem artistry.
About the artist
Vexx is a distinguished NFT artist; one of the most recognized creatives in a vastly growing field. A self-taught creative working out of Belgium, he started his signature doodle style at 16 years old. As of now, his clients include Puma, Converse and Gucci to name a few.
The New FuTure
“The New FuTure” is Europe’s first dedicated exhibition space to the NFT phenomenon. Hereby, the museum delves into the collection of the anonymous collector, pioneer, and radical curator, 33NFT. Artist such as Beeple, Andrés Reisinger, WhIsBe, Mad Dog Jones, Pak, and FEWOCiOUS will be exhibiting their work alongside one of Vexx’s most prominent artworks: MOON.
AFW Merchandise
The AFW sweater design will be available to purchase at The Collection during The HUB by AFW on September 2nd and 3rd and at the FOUR Amsterdam store as well as the Moco Museum shop from August 31st.
