Amsterdam Fashion Week (AFW) is proud to unveil the first names on its 2025 show schedule, which will take place across the city from 30 August to 4 September. Bringing together a broad mix of established designers and emerging talents, the line-up will feature a spectrum of immersive presentations, events and shows at unique venues.
This edition also marks the first stage of AFW’s partnership with Copenhagen Fashion Week, with the implementation of the Sustainability Requirements framework introduced into the selection process. Brands will be reviewed in relation to the Minimum Standards during the pilot programme, giving them the opportunity to test and apply the required actions ahead of full roll-out in September 2026.
“We are delighted to celebrate our partnership with Amsterdam Fashion Week across our Sustainability Requirements through an incredibly special dinner that will be held on the opening evening of Amsterdam Fashion Week’s 2025 edition. This partnership signals the vital importance of organisations coming together in order to impart positive change in the industry.”
– Cecilie Thorsmark, CEO Copenhagen Fashion Week
PROGRAMME
Saturday 30 and Sunday 31 August
HAGEL celebrates its 10th anniversary with a three-day event at Park Amsterdam, from 29 to 31 August. Everyone is invited to explore a full archive of sneaker experiments, join interactive workshops and attend a special rave at Skate Café on Saturday.
Thereafter, Pinkorange unveils the SS26 collection, a collaboration with Dutch artist Ide André, drawing inspiration from Vlieland’s surroundings.
In the evening, former Lichting 2024 participant Pauline Blind shows her debut collection Blasphemous Bodies. The collection reclaims female bodily autonomy through emotionally charged designs that merge hyper-femininity with female rage.
Monday 1 September
Monday kicks off with a show of style in motion. WE®️’s FW25 collection brings dynamic layering, statement shapes and unapologetic self-expression to the runway.
The official opening of AFW includes a dinner in collaboration with Copenhagen Fashion Week, held at Museum Square. Before dinner, lingerie label Love Stories and German denim brand Closed will launch their collaborative capsule collection with an aperitif event at their exclusive pop-up store.
Additionally, platform and network Modemuze is celebrating its 10th anniversary with an inspiring programme on the future of fashion. In collaboration with the Amsterdam Museum, they bring together voices from the museum sector, academia and the fashion industry – from designers and collectives to curators and visionary thinkers.
1/OFF and the City of Amsterdam present a joint installation that reveals the hidden impact of clothing and highlights the conversation around circularity and responsibility. The installation is part of the Wear for Life campaign, which focuses on alternatives to buying new.
To close Monday, Paradiso will become home to The Grand Family Affair as The Patchwork Family brings together ten young upcycling designers and a spectacular cast of performers, finishing the evening with a sweaty late-night afterparty.
Tuesday 2 September
On Tuesday, Borre Akkersdijk introduces Patiences, the home of Patience Practices. Built to honour the process, enrich the experience of creation and deepen the connection to the outcome.
Camiel Fortgens will present its SS26 collection in a public space in the centre of Amsterdam, placing garments where they truly belong: among people, movement and urban architecture. The collection draws inspiration from archetypal classics and vintage pieces that evoke familiarity and timelessness.
In the afternoon, RVDK’s DO-tank will present a ‘hope’ statement in collaboration with de KinderKunstBiënnale van De Rode Loper op School.
Thereafter, Brussels-based tailored streetwear label 11PM Studio will present its SS26 runway collection – creative uniforms for urban explorers.
Next, YUME YUME makes its debut on the schedule with Flora Fantasia: a complete head-to-toe SS26 collection including ready-to-wear, footwear and more. Alongside the show, YUME YUME will host an exclusive cocktail party powered by GREY GOOSE® Altius at Tuftuf.
This edition, Wandler explores new territory in accessories through a collaboration with SolidNature. This new perspective on materials will be revealed at the Pauw Curated Space.
At The Cornerstore, Suntory Whisky Toki and The New Originals come together to launch a limited-edition T-shirt. With a shared focus on creativity and craftsmanship, both brands blend tradition and innovation. Their mutual love for fashion, music, community and culture will be brought to life at this event.
Wednesday 3 September
On Wednesday, Bibi van der Velden opens the doors to her first flagship store in Amsterdam – a space where creativity, playfulness and craftsmanship converge, marking a celebration of 20 years.
Amsterdam Fashion Week is excited to welcome Belgian designer and recent winner of the prestigious ANDAM Grand Prize, B.B Wallace, to the official programme.
Thereafter, design studio RECONSTRUCT launches a unique collection of repurposed materials in collaboration with Fleuril. This partnership seamlessly aligns with both brands’ sustainable and innovative vision of fashion.
Filling Pieces returns to the schedule and embodies Rhythm as the city’s pulse. They bring this to life with an event in the centre of Amsterdam.
Prior to the Lichting 2025 show, Lichting 2024 winner Peter Wertmann will showcase his collection Last Refuge, which considers how people prepare themselves for collapse and what they choose to carry forward when forced to leave everything behind.
Thereafter, the annual Lichting show will take place, where the ten most promising design graduates present their collections to an international panel and a crowd of industry professionals, culminating in a €5,000 prize supported by the Meester Koetsier Foundation and a show at AFW 2026.
In the evening, we welcome ROTATE goes to Amsterdam.
Thursday 4 September
On Thursday, Ülkühan Akgül presents his debut collection ethnical profiting: a presentation where sculptural fashion, digital technology and activism converge – a visual manifesto against binary identity structures.
Thereafter, Bram’s Fruit adds a playful twist by opening the doors to its flagship store for a fruity activation.
Next, a collaboration between The Collectives and Manishi: Between here and home. A quiet celebration of identity – passed down, softened and reshaped.
Natan returns to the schedule with its SS26 collection: a graceful evolution of classic couture and ready-to-wear, rooted in Belgian craftsmanship and contemporary femininity.
In the evening, Studio NK joins Amsterdam Fashion Week. Already internationally recognised, the label brings its signature vision to the Dutch stage, marking a bold new chapter: Beyond the eclipse, time bends – rebirth begins not in hours, but in moments lived awake.
HUBS
The HUB is a two-day pop-up event open to the public. This year, the event will take place at a new location: Atelier Arty Grimm – the concept store that embraces innovation and sustainability. On 3 and 4 September, The HUB will transform this artist’s studio into the most exciting concept store in town. The HUB 25 presents a carefully curated selection of 25 standout brands, each celebrated for their commitment to sustainability, innovation, circularity, originality and creativity. Art curation by Miranda Lantink.
Alongside this diverse line-up, visitors can participate in daily AFW Talks, including designer sessions, workshops, and Drinks & Beats with NSMBL and ELLE.
This year also introduces a dedicated hub for jewellery lovers. GIOIA and AFW have curated unique brands to celebrate the pinnacle of jewellery design and creative expression. This space invites everyone to discover, appreciate and connect with the most reputable jewellery brands in the industry.
In addition, Maison Modeste opens its doors as a sanctuary for emerging voices in modest fashion. More than just a space, it is a stage – a gallery where upcoming modest brands showcase what they are made of: vision, craftsmanship and a fresh perspective on style and identity.
PARTNERS
During AFW 2025, backstage creative direction is managed by our hair partners Keune Haircosmetics and Wella Company. Hannah Bennett, National Senior Artist at M·A·C Cosmetics, will craft a unique make-up look for each show. Hyundai returns once again as the official car partner for Amsterdam Fashion Week, enhancing the guest experience with innovative, smooth and eco-friendly journeys in their electric vehicles.
More details about the participating designers and brands will follow. The full programme will be announced on 7 August.
