As Amsterdam Fashion Week has just concluded, we take a look back at Grey Goose’s presence during this successful 2024 edition, particularly the launch of their new ultra-premium vodka, Grey Goose Altius, at the AFW 2024 closing party.
The Dutch public was introduced to Grey Goose Altius: the brand’s most exclusive product to date, targeting the crème de la crème of society. The exclusive AFW closing party was held at Soulkitchen, a new restaurant concept in Amsterdam where culinary excellence meets great music – the perfect setting for the launch of this new ultra-premium vodka.
During the closing party of Amsterdam Fashion Week, the launch of Grey Goose Altius was celebrated in the presence of influencers, journalists, artists, prominent figures from the fashion industry, and other notable guests. The menu featured Le Grand Altius (35ml Grey Goose Altius mixed with 10ml St-Germain topped with Martini Prosecco), Skinny Goose, French Mule, Goose & Grapefruit, Espresso Martini, and of course, the classic: Grey Goose Altius On The Rocks.
This hand-bottled, very exclusive vodka reflects the rare luxury of the French Alps. Altius is made from the softest winter wheat from Picardy and water from a natural spring in the Alps, utilising a glacier filtration process thirty times slower than that of the original Grey Goose. This unique method, combined with the natural effects of high-altitude temperatures, results in an exceptionally smooth vodka with an earthy undertone. Grey Goose Altius is designed to be served pure, deeply chilled, or on the rocks. Available at selected clubs in 700 ml and 1.75 L formats, it is priced between €600-€750.
Cover image by Aicha Abdoun
