To mark Amsterdam’s 750th anniversary, the Op de Ring runway on the A10 became a one-off stage for some of the most striking hair looks of the season. Keune led the hair artistry as our official partner. Chosen by La Toya Velberg as the standout style of the evening, the team created a sleek, high-shine look for talent Jannah Erdtracht.
Lead: La Toya Velberg
Product highlights: Gloss Guard and Fixer
La Toya: “We started by working the Gloss Guard through the hair to give it a high-gloss finish and make it super sleek. The hair was then combed straight back, divided into two sections, secured in place and finally set with our Fixer spray for long-lasting hold.”
On top of the shine and control created with Keune’s Style line, Keune has something else exciting coming up this September: a complete relaunch of their Care range. Developed by its in-house lab, this science-driven Care range includes hyper-performing formulas integrated in each routine. Hero product range Long & Strong is already creating buzz for its ability to boost thickness and resilience. The innovative, sustainable, and future-proof care collection delivers salon-grade results, helping you feel as confident as these runway looks.
