Pull&Bear is bringing its creative spirit to Amsterdam Fashion Week with a special collaboration that celebrates local talent and sustainable design. After making its mark at London Fashion Week with the BFC Newgen project, the brand now steps onto Dutch ground together with MOSJ, a young Amsterdam-based atelier known for its playful yet refined approach to accessories.
For AFW, the two have co-created a limited-edition bag inspired by one of the season’s standout pieces. Visitors can discover the collaboration first-hand during an exclusive workshop at The HUB on September 4, where they will also have the opportunity to design their own charms using leftover Pull&Bear fabrics, transforming offcuts into something personal and new.
The limited accessories will be available at The HUB during AFW’s opening days, as well as online via MOSJ, giving the public the chance to take home a unique piece of this collaboration. Meanwhile, Pull&Bear’s Amsterdam store will be transformed into a showcase of the project, with customers receiving the bag as a gift with selected purchases.
With this initiative, Pull&Bear highlights its commitment to fostering emerging talent and amplifying local creativity, merging sustainable practices with urban innovation in true AFW spirit.