After an impressive debut show in 2022, 1/OFF returned to the industrial confines of Amsterdam Noord, presenting its SS’25 collection during the opening evening of AFW Edition 2024, powered by Nespresso. Titled “Eternal,” the 1/OFF show was a bold exploration into the unknown—a vision of perpetual innovation that challenges us to rethink the ordinary and embrace the extraordinary. True to the brand’s ethos, 1/OFF once again placed experimentation at the forefront, pushing the boundaries of fashion, redefining norms, and reimagining what is possible.
Renée van Wijngaarden, founder of 1/OFF, took the audience on a journey through her creative process, transforming high-end vintage pieces into contemporary works of art. This commitment to reimagining the past and creating something new found a perfect parallel in the show’s collaborator Nespresso, a brand equally dedicated to sustainability and innovation. Together, they crafted a narrative that seamlessly blended tradition and modernity, reflecting a shared vision of responsible creativity.
The runway looks were a testament to this ethos. Standout pieces included a lace appliqué two-piece suit including a black oversized blazer and loose-fitted pants. A power suit with visible stitching made a statement, while SHIMANO cycling shoes fused with stiletto heels paired with micro bloomers in beige redefined the concept of footwear. Vintage tees were ingeniously incorporated into jersey skirts, hinting towards 1/OFF’s signature style.
In a striking nod to the collaboration, cups of Nespresso were melted down into beautiful silver accessories adorning the models’ arms, necks, and ears, adding an unexpected touch of artistry. Blood-red leather trousers, loosely fitted, brought an edge to the collection, while a black dress shirt was cropped just enough to reveal a bra strap, underneath a strip of the same fabric adding a daring twist in the front. Checkered patchwork dresses in mesh contributed to a lineup that was both eclectic and cohesive. Once coined by the media as the brand that makes upcycling sexy, 1/OFF most certainly solidified its title with “Eternal”.
The highly anticipated 1/OFF runway show took place on September 3rd at 8:30 PM. The show rounding up the first day of AFW Edition 2024, brought this visionary concept to life and set the tone for an unforgettable Amsterdam Fashion Week.
Images by Merel Daantje via YOUNG / The Agency
