Meryll Rogge brought her newly launched knitwear line, B.B. Wallace, to Amsterdam Fashion Week. Known for colour-drenched, eclectic pieces and her years at Dries Van Noten, Rogge here turned to heritage and intimacy, co-founding the line with British knitwear specialist Sarah Allsop.
Guests arrived by boat on a rain-drenched morning at Over-Amstel farm, a garden, cheese factory and farm-to-fork restaurant folded into one. Inside, Hunter boots stood in neat rows, beanies and gloves bearing the new B.B. Wallace logo scattered across farmhouse tables. Breakfast was served: croissants, farmhouse butter, eggs Florentine, and Hophout tea. The mood was less runway, more gathering, knits wrapped in the hush of a family meal.
The collection itself was built on double-faced knits, Shetland wool shielding the outside, Italian cashmere softening the inside. Colours stretched from green apple and buttermilk to lilac, truffle and burgundy. Classic sweaters, cardigans and cotton sets were joined by scarves, bandanas and blankets, with moments of deconstruction in frayed edges and belts standing in for buttons. Pieces made to be held close, kept forever.
What unfolded was less a show than a quiet narrative: a tour of farm gardens and cheese rooms, a table laid with food, a reminder that fashion can slow its pace. B.B. Wallace entered Amsterdam Fashion Week not with spectacle, but with stillness.
Words by Inês Lopes
