Amsterdam Fashion Week is thrilled to announce its latest partnership with SOAP Treatment Store, a leading name in skincare and beauty treatments. This collaboration brings an exciting new offering to both models and skincare enthusiasts: the exclusive Backstage Facial.
In the fast-paced world of modelling, flawless skin is essential, but the demanding nature of the job often takes a toll on the models’ skin. SOAP’s founder, Stephanie Litjens, recognised this challenge through the numerous requests for treatments and personalised skincare from models. Her team of specialists observed firsthand how the rigours of modelling can affect the skin, inspiring the creation of a solution that offers a quick yet effective remedy: the Backstage Facial.
This innovative treatment is designed to deliver a radiant glow in minutes. It combines cleansing, derma-planing, a hydration boost, and a mini connective tissue massage to prep the skin in under five minutes. The result is a glowing, hydrated complexion, perfectly prepped for makeup. While originally designed for models, SOAP has adapted this treatment for everyday consumers, offering a 30-minute salon version that combines speed, efficacy, and indulgence. Starting September 1st, this treatment will be available at all SOAP Treatment Stores.
The partnership between SOAP and Amsterdam Fashion Week is a natural fit, reflecting shared values of elegance, sustainability, femininity, and impeccable care. On September 5th, SOAP specialists will be backstage at the Max Zara Sterck show at the Stopera, providing ten models with the Backstage Facial.
To kick off the AFW x SOAP collaboration, SOAP hosts an exclusive event at Fosbury & Sons on the 29th of August, in partnership with LALA Tequila. This launch event is tailored for stylists, editors, influencers, and members of Fosbury, offering a first look at the Backstage Facial and setting the stage for what’s to come. The celebration continues on September 6th at SOAP’s Spuistraat location. From 10 AM onwards, the first fifty guests will receive a complimentary Backstage Facial salon treatment. Additionally, all attendees will have the chance to win a year of free facials, making it the perfect opportunity to experience SOAP’s revolutionary skincare firsthand.
