Amsterdam Fashion Week 2025 is opening its doors wider than ever before. From August 30 to September 4, fashion, art, and community come together across the city, with a programme filled with experiences. This year, AFW invites everyone to step inside its world. Explore exhibitions, attend talks, join workshops, and discover events where creativity, innovation, and connection take centre stage.
Talks
The AFW 2025 Talks programme brings together designers, curators, editors, and thinkers to explore the future of fashion, sustainability, and community. At Patience, visitors can experience Patience Practices, a two-day dialogue on slowness, materials, and making. GIOIA hosts an open conversation on The Future of Jewellery, exploring how technology, sustainability, heritage, and identity are shaping the way we design, wear, and experience jewellery. Modemuze celebrates its 10-year anniversary with an afternoon programme, including contributions from designers and cultural commentators. ROTATE’s founders, Jeanette Madsen and Thora Valdimars, discuss female empowerment as the driving force behind their global brand, while ELLE’s Front Row takes audiences front row to conversations about building brands and communities with Saskia van Hofwegen of Maha Amsterdam. AFW Talks also showcase sustainability and brand strategy, from No Time for Waste—innovative ways to give discarded clothing a new life—to discussions on the Strategic Role of Imagery in Brand Building and the transformative power of self-care, powered by Keune. Further highlights include an intimate workshop with Elza Wandler on building a successful accessory brand, the Expect Miracles talk with Yeliz Çiçek and Christine Beijnen, a session with Max Zara Sterck on fashion and entrepreneurial identity, and a panel featuring Sophie Hospes, Niny Ezinga, and Yeliz Çiçek on creating a future-proof (personal) brand. Copenhagen Fashion Week also powers a timely conversation on the importance of platforms such as AFW and CPHFW. Visitors can sign up for all talks directly via the AFW schedule page.
Presentations & shows
Several designers are opening their creative processes to the public this year. BONNE presents The Carpenter, a F/W ’25 collection inspired by Amsterdam’s historic carpenters’ workshop, accompanied by an art exhibition by Bart Lunenburg. Bram’s Fruit adds a playful, colourful touch with a signature activation at their flagship store, while Patience Practices presents a sensorial experience combining product, taste, sound, and scent to connect visitors with the act of making. In addition, The Creative Lab, offering a combined show and showroom experience, giving industry insiders an exclusive window into innovative fashion projects.
Exhibitions & Workshops
For those who love to immerse themselves, AFW 2025 has an abundance of public exhibitions and workshops. HAGEL celebrates ten years with a three-day festival featuring workshops, brand collaborations, and a playful exploration of their archive, inviting participants to create customised sneakers, mini Japanese-style shoes, and take part in community-driven activities like Run the Bells. Amsterdam Modestad celebrates 750 years of Amsterdam with XL fashion illustrations, live sketching, workshops, and a temporary gallery, highlighting the city as a creative hub for fashion and art.
Events
Open-to-Public
AFW 2025’s public events are as dynamic as the city itself. The GIOIA Jewellery Hub invites visitors to explore collections by international and Dutch designers, from Rick Voro’s wearable liquid jewellery to O’Gem’s sustainable Red Carpet Rings. Maison Modeste opens its doors at Fosbury & Sons as a bold new space for emerging voices in modest fashion. More than just a showroom, it’s a stage, a curated gallery where next-gen brands showcase their vision, craft and fresh take on style & identity. The participating brands: Maziya, Destaniya, SUITS for her and Amoza, have been carefully curated by Yeliz Çiçek. Vogue Downtown transforms spaces across Amsterdam into immersive celebrations of style, music, and community, including parades, boutique activations, and live entertainment.
Innovative experiences like The Collectives x StyleAI bring AI and fashion together in an interactive showroom, while Kledingcast celebrates its five-year anniversary with music, drinks, and engagement with the fashion community. Pop-ups like Broodje Gerard, Flowers, Fashion, and Art By Menno Kroon, Heleen Hülsmann & Margot van Huijkelom, and The Room Antwerp – Roomies Reunited allow visitors to enjoy coffee and curated fashion while exploring new releases, signature styles, and a community-focused space. Kantamanto Social Club connects international upcycling initiatives to Amsterdam through talks, music, and collaborative making.
Other notable open-to-public activations include Between Here and Home—a collaborative showroom by The Collectives x Manishi, BALENCIAGA-KUBLIN Boekpresentatie at the OBA, Frietboutique’s Limited Edition AFW Ice Cream in Johannes Verhulststraat, Tuftuf x YUME YUME x Grey Goose Cocktail Club, Jimmy Woo x 90CIG, MOMO Cocktail Hour at MOMO Restaurant, Bar & Lounge, the Loavies x Florence release party at Le Smash (open to public 10PM-11:30PM) and the return of SPRMRKT Amsterdam with a new space on Muiderstraat 21.
Invite-Only
Alongside the open-to-public programme, AFW also hosts exclusive invite-only events during the week. From intimate gatherings and industry dinners to private showcases, these moments create space for deeper exchange between designers, brands, and fashion professionals. This year’s highlights include AAIKO’s dinner at Atelier Manos and DANTE6’s cocktail party at CUE.
Installations
Finally, AFW 2025’s installations invite visitors to step inside multi-sensory worlds. PINKORANGE returns with a new immersive installation celebrating wind, art, and fashion, offering a tactile, inspiring environment for discovery and reflection. In addition, 1OFF x Wear for Life presents the public art installation Layers of Us at Beursplein, launching on September 1. This collaborative project with #WearForLife and the City of Amsterdam serves as the starting point of a broader awareness campaign during AFW, inviting visitors to engage with fashion and sustainability in a reflective and interactive way.
For a full overview of the open-to-public and events programme, please visit the AFW “Schedule” page.