The Hub
Discover The HUB 2025
On September 3rd and 4th, The HUB will take over the artist studio located at the Nieuwe Looiersstraat 47 as part of Amsterdam Fashion Week 2025. This two-day pop-up brings together fashion, art, talks and music in one lively location, open to everyone.
The HUB will showcase around 30 forward-thinking brands, selected for their focus on sustainability, innovation, circularity, and strong design. From new talent to more established names, these brands offer something fresh and original.
The showcased art is curated by Miranda Lantink, known for her creative vision. Expect original displays, inspiring collections, and a welcoming atmosphere. Whether you’re into fashion, design, or simply curious, The HUB is the place to discover what’s new and next.
Workshops and Talks
At The HUB, you’ll find more than just fashion. Across both days, there will be AFW Talks led by well-known designers, editors, and industry leaders, such as Cecilie Thorsmark, Allyson Schiffman and Eva Korsten.
These talks will focus on key topics like sustainability, design innovation, and entrepreneurship. Partners like ELLE and Keune will host meaningful sessions that offer clear insights and honest stories from within the fashion and beauty world.
Visitors can also join hands-on workshops led by creative professionals. Whether you’re building a career or simply looking for inspiration, The HUB offers space to learn, share ideas, and connect with others in the fashion world.
A Place to Meet and Connect
The HUB is where fashion, creativity, and people come together. With 500 visitors per day, it’s one of the most energetic spots during Amsterdam Fashion Week.
The crowd includes designers, press, students, professionals, and fashion lovers from all backgrounds. Whether you’re here to meet people, discover new brands, or just enjoy the atmosphere, The HUB is open to you.
Throughout the days, Drinks & Beats—hosted by NSMBL and ELLE—bring music and refreshments into the mix. It’s the perfect way to relax, meet others, and enjoy good conversations in a creative setting.