The HUB by AFW 2024: Call for Emerging Talent

Amsterdam Fashion Week is set to unveil yet another edition of The HUB by AFW, a vibrant pop-up store nestled in the heart of Amsterdam. Scheduled for September 5th and 6th at Fosbury & Sons, The HUB will be a hotspot for innovation, showcasing a selection of goods from both emerging and established brands from The Netherlands and Belgium. This year however, with a new exciting feature, as we call for all emerging brands to participate in a chance to become a part of The HUB by AFW, as well as the official Amsterdam Fashion Week 2025 schedule.


Talent Support by Nespresso: A Launchpad for New Creatives
One of the most exciting features of The HUB 2024 is the introduction of Talent Support by Nespresso. This initiative aims to spotlight emerging talents in the fashion industry, offering them a significant platform to showcase their unique vision. The grand prize for the winner is a coveted spot in the official Amsterdam Fashion Week 2025 schedule, valued at 25 thousand euros.

How to Get Involved
AFW and Nespresso are colliding in a joint effort to foster the next generation of creatives, and are calling on all emerging brands in the BENELUX region to apply for The HUB by AFW 2024. Here’s how you can be part of this transformative experience:

Submit Your Application: Demonstrate your brand’s creativity, sustainability policy, and unique identity.

Selection Process: We have assembled a panel of seven esteemed jury members, all experts in their respected field. Duran Lantink (fashion), Rita Ouédraogo (art), Elza Wandler (accessories), Ida Petersson (luxury buying), Danie Bles (Creative Director AFW), Simone Baltink (Art Director The HUB), and Kika Buhrmann (CEO Nespresso Netherlands) will select 50 brands to participate in The HUB.

Compete for the Grand Prize: During the event, ten brands will be shortlisted, and five finalists will be featured on Nespresso’s platform. One winner will receive the grand prize, securing a spot on the Amsterdam Fashion Week 2025 schedule.

Join the Movement
The HUB and Talent Support by Nespresso aim to create a dynamic and inclusive space where creativity thrives. This initiative not only celebrates sustainability, innovation, and originality but also provides a crucial platform for emerging talents to make their mark in the fashion industry.

Apply now to be part of The HUB 2024 and take a step towards showcasing your talent to a global audience. Submit your application here and find the terms and conditions for your participation here.


About The HUB by AFW
The HUB is an interactive, game-changing space with international allure. It serves as a gathering place for creatives, fashion enthusiasts, and press, bringing together a community that thrives on collaboration and innovation. Visitors can expect to be immersed in a world where fashion, art, beauty, and music intersect. The HUB promises an inclusive atmosphere, encouraging visitors to explore and embrace the cutting-edge talent on display.

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