Amsterdam, 21st of August, 2025 – We’re welcoming you to The HUB, a two-day pop-up event, open to the public, taking place this year at Nieuwe Looiersstraat 47.
On 3 and 4 September, this painter’s studio will come alive as a vibrant concept space, celebrating innovation, sustainability, and creativity in the heart of the city.
“I’m proud to present The HUB25, featuring new fashion creators, interactive workshops, art curation by Miranda Lantink, inspiring talks, and Drinks & Beats! The atelier is open to the public and sets the tone for a space that celebrates creativity, fosters community, and embodies the spirit of AFW.” – Danie Bles, CEO Amsterdam Fashion Week
The HUB showcases a carefully curated selection of 30 forward-thinking brands, each selected for their commitment to sustainability, innovation, circularity, originality, and creativity.
Participating brands include: Bandit Jewel Junkie, Bon.Bastisch, By Goldiie, Caes Store, Christian Alexander, De Naaierij, De Zaken van Sasha, DYO, Feev the Label, Form Unseen, Hanne Arends, Henri Bolt, House of Nobilique, Jacky Jewellery, Liz v Swim, Louis D0r, Magnifique Couleur, Mick Keus, Millie Madness, Milou Broersen, Nehemia, Nobel Store, Old Threads, PicassA, Pied Knitwear, Pull & Bear x MOSJ Atelier, Saint Blanc, Sterre Elaine, The Oh Collective, The Vintage Fort, Tona Swoboda, Tula Atlr, Velvet Pages, Zjilea.
Art curation is in the hands of Miranda Lantink, with the following artists: Bregje Sliepenbeek, Dirk Duif, Grietje Schepers (at Rademakers Gallery), Nadie Borggreve, Pepe Valenti, Sandra Keja Planken, and Trees Heil.
In addition to this line-up, visitors can join inspiring Talks daily, including a session with Copenhagen Fashion Week, featuring speakers Cecilie Thorsmark and Danie Bles on ‘The importance of platforms such as AFW and CPHFW’, moderated by Emma Vloeimans. During ELLE’s Front Row Talk (live podcast), Gigi van der Zwaan and Taviza Balraadjsing will speak with Saskia van Hofwegen. In the Keune Talk, La Toya Velberg, Neslihan Kiyak Höl, and Dionne Pool will discuss ‘The Power of Self-Care’, moderated by Sanne Bolten. Allyson Shiffman, Eva Korsten, and Noëmie Haverhals will also dive into the topic of ‘The Strategic Role of Imagery in Brand Building’. All Talks are Open to Public upon registration.
During the workshop by Pull & Bear & MOSJ Atelier, guests can create their own bag charm to attach to the limited edition Pull & Bear x MOSJ Atelier bag, inspired by P&B’s latest collection. Additionally, there will be a workshop on crafting Indigenous shoulder cloths by Wasjikwa, and a card box painting workshop hosted by PicassA and House of Nobilique.
During Drinks & Beats by NSMBL on Wednesday, Sunny Jansen sets the mood with feel-good hits. On Thursday, Nathifa Efia takes over the decks during Drinks & Beats by ELLE. Drinks on both evenings are provided by Stëlz and Evian.
Throughout both days, coffee will be served by Coffee Concepts and food by Libertine & friends.
Opening hours
September 3rd and 4th – Open to public
Open from 12PM until 7 PM
Location
The HUB
Nieuwe Looiersstraat 47, Amsterdam