The HUB by AFW hosts a unique selection of brands from The Netherlands and Belgium that excel in sustainability, innovation, circularity, originality, and creativity. Open on September 5th and 6th in the city centre of Amsterdam, the unique space becomes a canvas for collaboration, inviting participating brands to forge connections, weave narratives, and share their visions. What’s more this year, is that all participating brands will automatically compete in the Nespresso talent support program, which grants the winner a solo show during AFW Edition 2025. As we count the days approaching, we proudly present to you the 50 participating brands, artists and designers of this year’s edition.
Participating Fashion Brands/Designers
Caes
CAES was founded with the belief that fashion does not have to be fast or seasonal. Instead, CAES designs timeless garments that can be worn year-round and treasured for many seasons to come.
ByDanie Designer Vintage
The ByDanie Vintage Store is filled with treasures from the biggest designers such as Chanel and Hermès, and newer brands such as Monoki, M. Lichtenberg, Chufy, Miramikati, Free City, Harden and Jacquie Aiche.
Woche
Woche, the German word for ‘week’, comprises a collection of handmade, non-seasonal jewellery that can be worn daily, until it becomes second skin. Inspired by you, the everyday and the imperfect.
Pair-A-DICE
Pair-A-DICE adds fun to your wardrobe. The Dutch jewellery brand produces brass and stainless steel gold-plated jewellery and more.
Peterson Stoop
Peterson Stoop is a sustainable and ethical brand founded in 2013, pioneering the footwear upcycling movement, and embracing excellence in every detail.
Lotte van Stijn
Lotte van Stijn mixes voluminous garments with elements of sportswear and colourful prints. The Dutch womenswear brand showcases a new way of feminine power dressing: garments to take up space in a masculine world.
Mmoire
Mmoire is a niche perfume brand that strives to educate, stimulate and create an appreciation for the experiencing of scents by offering an exclusive perfume experience.
Loys.Laundry
By crafting one-of-a-kind designs with versatile characteristics, Loys.Laundry is dedicated to upcycling suits, rooted in the belief that timeless pieces deserve endless stories.
Nandine Erdene
Captivating and innovative designs for life’s special moments. Nandine Erdene blends artistic creativity with functional excellence to produce innovative designs for life’s special moments. The designer exclusively delivers unique pieces, guided by craftsmanship, quality, innovation.
Charlotte Beaude
Charlotte Beaude is a Belgian House with European accents. Inspired by the elegant glamour of yesteryear to breathe new life into the world of luxury, Charlotte Beaude intends to reappropriate the know-how and perfection of the creations of yesteryear.
OTTANGE
Founded in late 2023, OTTANGE is an Antwerp based luxury footwear label, formed as reaction to a need of optimism, bluntness and the intention to create durable statements. OTTANGE pulsates with surrealism but aims to create styles that can be grounded in reality, championing in authenticity and rawness of character.
Saint Muze
With a planet-centred approach, SAINT MUZE transforms vintage sportswear and deadstock into new one-of-a-kind pieces. In this way, the label stands by its mission to only work with materials the planet provides us with.
Roy Michael
Roy Michael balances functionality with high fashion in conceptual ready-to-wear pieces and visuals mostly inspired by films, nature, sciencefiction and architecture. Every piece is handmade in The Netherlands.
La Tribeau
In 2022, the sustainable lingerie brand and community La Tribeau was founded on the principles of confidence, involvement & awareness. La Tribeau aims to provide your daily dose of inspiration; from beauty hacks to date nights, decor ideas, playlists, and everything in between.
STUDIOLIZV
Founded by Lizzy Vervoorn in 2022, STUDIOLIZV is an Amsterdam based fashion brand that recreates and transforms vintage blazers and gilet tops into unique & desirable fashion it-items.
Ange Projects
Ange Projects is a fashion label founded in 2021. The world of Ange exists behind the doors of a fictional country club called ‘the ANGE Club’. It is a place where members gather to meet like minded people and experience life the “Ange way”.
Wolter Pot
Wolter Pot describes his design philosophy as “simple shapes with a huge gesture,” reflecting his Dutch heritage and his focus on making a significant impact with minimalistic yet striking forms.
el.résidu
el.résidu which literally means “leftovers”, turns deadstock or vintage materials into new, unique pieces. The fashion brand aims to create more knowledge and awareness about materials and authentic crafts.
Oval Seas
Oval Seas is about emphasising the intrinsic beauty in simple and sustainable handmade processes. The idea of a garment is deconstructed to its most basic components, resulting in a collection of minimal flat hand knitted forms that accentuate and reveal parts of the body.
RAW BAG
RAW BAG IS A CONCEPT BAG. It will reflect your lifestyle. It will behave like your own skin. RAW BAG is not afraid of sun or water damage and scratches and is completely chemical free.
Stitching Stories
Stitching Stories crafts meaningful items that amplify your narrative. The fashion brand celebrates equality, and believes in the power of clothing to connect and unify in a divided world.
Marcus Elizabeth
Marcus Elizabeth celebrates the rich mix of cultures within The Netherlands, whilst concurrently playing a part in taking care of our planet.
NUTT Amsterdam
NUTT Amsterdam stands for 100% circularity in high fashion. Their exclusive statement pieces are made with love from carefully selected second-hand clothing.
Goldiie
Goldiie transforms jewellery and accessories into wearable art. Each unique piece is crafted from organic flowers and everyday materials. Their sustainability strategy, “Blooming Responsibly,” is at the core of their practice.
KEMKES
KEMKES upcycles vintage home textiles into unique garments. The luxury sustainable streetwear brand sources and produces socially and locally in The Netherlands.
Kokolishi
Kokolishi is founded in Curacao for creative thinkers around the world, inspired to create with “”Hopi Love”” which means “”Much Love”” in Curacao’s native language Papiamentu.
Benyamin Behadorani
Benyamin Behadorani produces sustainable, genderless garments that look towards a non-binary future. The vision of the brand is to achieve unity.
O-22
O-22 is a ready-to-wear brand that creates adjustable designs from durable deadstock materials. The label praises authentic conversations and applies long-term thinking as their main sustainability strategy.
Rhea
Rhea focusses on timeless, lasting designs that create your core wardrobe pieces. Their collections use exceptional materials, minimalistic details & quality finishes that nod to the strength of femininity.
L’etoile luxury vintage
In 1997, Atlantis Trading started with Larimar jewellery, later discovering a passion for vintage designer bags. This led to the opening of L’Étoile de Saint Honoré in Amsterdam in 2013, followed by more stores. In 2023, they expanded to Maastricht. With three stores and an online presence, they offer unique vintage luxury bags and accessories, welcoming customers in Amsterdam and Maastricht to find their perfect designer treasures.
Tarrāh Studio
Tarrāh Studios is inspired by Persian, urban and minimalistic structures. Underground scenes, urban cities, hot summers and rave parties combine the unique vibe of the brand.
Noa Custom
Noa Custom is a creative unique streetwear brand that upcycles clothing that no one wants to wear anymore because of stains, holes or wear and tear. Within Noa Custom, sustainability is paramount.
GOTANE
GOTANE cherishes texture, fabric, history, and music. The brand prioritises sustainability, giving new life to pieces with new owners. Their designs are meant to be enjoyed and lived in, not just displayed. GOTANE celebrates both renowned designers and the obscure, making surroundings beautiful with unique homeware, art, and vinyl records.
Lait de Coco
Lait de Coco takes women on a trip to the Caribbean sun. The Amsterdam based brand offers vintage finds and handmade pieces embellished with the treasures of tropical islands. The exposure of the female body and melanin skin are at the core of Lait de Coco.
ODARE
Timeless sophistication, meticulously handcrafted from the highest-quality, softest leathers for unparalleled comfort and enduring elegance. ODARE was brought to life by the caring hands of Italian artisans. ODARE’s ballet flats effortlessly elevate your daily looks.
Sophie Joanne
The contemporary traits of Sophie Joanne’s jewellery designs derive directly from her admiration of the modern arts. Her designs are immediately recognisable by their sculptural aesthetics, feminine energy, and often inflated forms.
Participating Beauty Brands
Abel
From Amsterdam to the world, Abel sets the new standard in modern fragrance, crafting 100% natural perfume without compromising on ethics or aesthetics.
LO CARE
LO CARE is about simplicity and adopts a less is more approach. The brand aims to motivate critical consumption and pave the way for a plastic-free movement in beauty.
Mani
MANI transforms handcare with organic, nourishing products that blend luxury and innovation. Developed in Amsterdam and crafted in Italy, their handcare provides a revitalising, indulgent experience.
Participating Artists/Art platforms
Sal Gabriel
Sal Gabriel’s passion for preserving the traditional art of gaming has led the family business to create a stunning range of luxurious leather games.
Pepe Valenti
Pepe Valenti is a sculptor and installation artist working in the fields of art and collectible design. Pepe’s work pushes the boundaries between design and art, questioning when design becomes art.
Charlotte van Sorgen
Charlotte van Sorgen is a bronze sculpture artist based in Amsterdam, with works on display both publicly and privately.
No Waste Kees
No Waste Kees inspires, activates and informs society by looking at waste from a different angle and literally sitting down to think it through. The fillable furniture business offers a variety of transparent and fillable furniture.
Blank Space
Blank Space is your canvas for designing the perfect table. The brand is dedicated to redefining the art of dining and offers high quality table linens.
Avant Arte
Avant Arte is a curated marketplace making art more accessible for a new generation by collaborating with contemporary artists on limited editions, from sculptures to NFTs. With over 3 million members worldwide, they set a gold standard for editions and partner with public institutions for fundraising.
Modair
Modair is a brand synonymous with longevity, offering furniture and objects that capture the enduring narratives of craftsmanship and creativity in temporary compositions.
Mokumo
Mokumo holds the largest collection of coffee table books featuring photography, art, fashion, design, interior, food, architecture, travel, nature, and Amsterdam.
Corine van Voorbergen
As an intuitive artist, Corine van Voorbergen focusses on eternal movement through minimalistic round art forms. Her series “Through the Brass Eye of the Beholder” uses colour, depth, and natural flow to evoke emotions, layering various mediums, and finishing with epoxy to reflect the surroundings.
