As the 2024 Edition of Amsterdam Fashion Week approaches, fashion enthusiasts and industry leaders alike are gearing up for an exciting series of talks that promise to inspire and innovate. One of the most anticipated sessions this year is “The Artistry Behind Brand Building,” scheduled for Thursday, the 5th of September. During this AFW Talk, attendees delve deep into the art and science of fashion, brand building, and innovation.
AFW Talk: The Artistry Behind Brand Building
Date: Thursday, September 5
Time: 10:00 – 11:00
Location: Fosbury & Sons, Prinsengracht 769, 1017 JZ Amsterdam
Moderator: Sanne Bolten
“The Artistry Behind Brand Building” is set to be a compelling discussion that explores how leading creatives craft narratives, foster community, and ensure quality in their brands. Moderated by Sanne Bolten, this talk brings together three pioneers whose brands have become synonymous with innovation.
Curtis Penning, the founder of Avant Arte, has revolutionised the way art is experienced and consumed. Avant Arte began as a passion project and has grown into a platform that bridges the gap between artists and audiences worldwide. Curtis’s approach to brand building emphasises the importance of storytelling, accessibility, and community.
Joining him is Abderrahmane Trabsini, Co-Founder and Design Director of Daily Paper. Daily Paper has gained a global following thanks to its unique blend of cultural heritage, streetwear aesthetics, and high-quality design. Abderrahmane’s insights into brand identity, community building, and the power of cultural narratives will provide invaluable lessons for anyone looking to build a lasting brand.
The third panelist, David Mahyari, CEO of SolidNature, brings a different yet equally inspiring perspective to the table. SolidNature is a luxury stone brand that combines natural beauty with exceptional craftsmanship. David’s approach to brand building underscores the importance of tactility and quality, offering a unique angle on how physical materials can shape a brand’s identity.
In “The Artistry Behind Brand Building”, Curtis, Abderrahmane, and David will delve into what it takes to transform an audience into a loyal community and discuss the critical role that tactility and quality play in this process. Whether you’re an aspiring entrepreneur, a brand strategist, or simply passionate about the intersection of creativity and business, this talk will provide you with actionable insights and inspiration.
Open to public
The 2024 Edition of the AFW Talks is open to the public and offers a unique opportunity to learn from the best in the business. Mark your calendar for the 5th of September and make sure to reserve your spot by sending an email to talk@amsterdamfashionweek.nl mentioning the AFW Talk: “The Artistry Behind Brand Building”.
