Amsterdam Fashion Week 2024 proudly partners with the Philips brand to launch the latest innovation in garment care: the Philips Handheld Steamer 5000 Series. This collaboration, under the theme “FREE YOUR STYLE,” marks a significant step in bringing fashion and technology together, catering to the dynamic lifestyles of young professionals.
The future of garment care is here, and it’s tailored for the fast-paced, ever-changing world of fashion. The Philips Handheld Steamer 5000 series is compact, easy to use, and perfect for refreshing clothes on the go. Whether you’re backstage at a show or preparing for a night out, the Philips steamer is designed to be an indispensable tool for those who demand perfection without compromise.
AFW is synonymous with cutting-edge fashion, where designers, stylists, and fashion enthusiasts gather to celebrate creativity. The partnership with Philips is a natural fit, aligning with the shared goal of ensuring that every garment looks crease-free and refreshed, whether it’s on the runway or front row.
To connect with the trendsetters of tomorrow, Philips is launching an exciting online activation campaign during and around AFW 2024 starring Tessa van Montfoort and Elba van den Heuvel, who will give followers an exclusive sneak peek into their wardrobes and share how they prepare for the fashion week frenzy. Tessa and Elba will showcase how the Philips Handheld Steamer 5000 Series helps them effortlessly refresh and switch up their looks between shows, proving that great style starts with great care.
Curious to see how Tessa and Elba are using the Philips Handheld Steamer 5000 Series to elevate their AFW experience? Follow AFW’s social channels for behind-the-scenes insights, style tips, and a closer look at this game-changing garment care tool.
