This September, The Room Antwerp will return to Amsterdam with its ‘Roomies Reunited’ pop-up, coinciding with Amsterdam Fashion Week 2025. From 3 to 7 September, the Belgian label will transform a space in De Pijp into a contemporary post office, inviting visitors to explore new releases, revisit signature styles, exchange handwritten notes, and reconnect in a space where fashion meets community.
Following its first Amsterdam pop-up in 2023, the return signals a deepening connection with a city where the brand’s international following — known as ‘Roomies’ — is firmly anchored. Founded in 2021 by Belgian entrepreneur Noëmie Haverhals, The Room Antwerp has grown into a digital-first fashion platform recognised for its balance of trend-led design and timeless appeal. Rejecting traditional seasonal collections, the brand operates through weekly drops and restocks shaped by direct dialogue with its community.
For The Room Antwerp, being a Roomie goes beyond the wardrobe. It means early access to new releases, exclusive pre-orders, and a place on the guest list for moments like the Amsterdam pop-up, all while fostering a community where style and identity are intrinsically linked.
The Room Antwerp pop-up will run from 3 to 7 September at Gerard Doustraat 144, Amsterdam. On the opening day, the first 50 customers to make a purchase will receive an exclusive goodie bag. Those curious about the woman behind The Room Antwerp, can sign up for the AFW talk: The strategic role of imagery in brand building, as founder Noëmie Haverhals will be speaking on the topic alongside Allyson Shiffman (features editor Vogue Scandinavia) and Eva Korsten (co-founder & creative director YUME YUME).
More information about the pop-up, opening hours, and programme is available via https://theroomantwerp.com/pages/amsterdam-pop-up-2025/.