On the fifth day of AFW 2025, Bibi van der Velden opened the doors to her first-ever flagship store in Amsterdam.
The space captures the essence of her two-decade career: fine jewellery that transforms nature’s beauty into sculptural, handcrafted designs. Visitors stepped into a world where iconic pieces like Alligator, Scarab, and Waves meet the new Diamond Collection, unveiled as a sparkling celebration of this milestone. With the images to prove it, the store launch marks a new chapter for a designer who continues to redefine what fine jewellery can be.