On 4 September, Dutch stylist Florence Ebus made her debut as guest designer at Amsterdam Fashion Week, presenting a limited-edition collection with fashion brand LOAVIES. Known for her instinctive approach to proportion, detail and mood, she shifted from shaping looks as a stylist to creating them from the ground up.
To celebrate, Le Smash became a playground for Amsterdam’s fashion crowd. The launch set the tone for the week’s closing night and unfolded a music-filled gathering with signature bites courtesy of one of the city’s cult hamburger spots. The LOAVIES x Florence collection landed with 25 styles and 28 accessories, available exclusively online. A front-row pass to city-girl legacy looks, it fused patched jackets with off-duty dresses and channelled that unmistakable NYC late-night energy. Florence Ebus contributed by creating looks that feel effortlessly modern, with clean lines, a subtle nod to utilitarian ease and a polished aesthetic.
Closing Fashion Week, LOAVIES and Florence Ebus presented a collection that carried both freshness and familiarity, translating the brand’s playful DNA into a city-bound mood. The party at Le Smash sealed it: LOAVIES invited us to meet the community IRL.