On 3 September, Scandinavian label ROTATE brought its signature Copenhagen energy to Amsterdam Fashion Week with an exclusive “After Hours” drinks event at SHU Amsterdam. Against the vibrant backdrop of the city’s nightlife, ROTATE presented a living showcase of their FW25 collection, styled on some of the most influential figures from the AFW community.
Co-founders Jeanette Madsen and Thora Valdimars welcomed a curated guest list of around 100 creatives, models, press, and international names from the AFW community. Styled in looks from ROTATE FW25, guests turned the event into a dynamic portrait of ROTATE’s contemporary femininity.
After the private gathering, guests blended seamlessly into SHU’s club night, extending the spirit of ROTATE’s “After Hours” into the early hours.
bringing together community, creativity, and the allure of after-dark dressing at the heart of Amsterdam Fashion Week, the night offered plenty of standout moments. From sharp tailoring to sculptural eveningwear, these were the looks that defined ROTATE FW25 at the event.
