On 4 September, the closing day of Amsterdam Fashion Week 2025, Daily Paper presented its Fall/Winter 2025 collection during an in-store event at the brand’s flagship. In collaboration with Google Pixel 10, the moment marked the very first unveiling of the collection, exclusively for Daily Paper’s closest community.
The new collection is a visual exploration of the ties that connect people across borders, backgrounds, and generations. Infused with the spirit of togetherness, it balances contrasts: the warmth of shared experience with the cool embrace of introspection. Rooted in Kenya and Africa at large, where many of the brand’s earliest inspirations lie, the collection stays true to Daily Paper’s DNA, merging traditional craftsmanship with a forward-thinking vision.
Through the lens of Google’s newly launched Pixel 10, the presentation was captured and shared in real time. With its enhanced cameras, faster chip, and advanced AI features, the Pixel 10 amplified the collection’s intricate details and immersive storytelling.
The event built authentic anticipation ahead of the official launch and celebrated the community at the heart of the brand: family, friends, and loyal consumers. Framed within the closing day of AFW 2025, the images we share here offer a glimpse into this exclusive in-store gathering.
