As Amsterdam Fashion Week 2026 comes to a close, we look back at the makeup moments that brought this season’s collections to life. As the official makeup partner of AFW, MAC worked alongside the week’s designers and makeup artists to translate each collection into a distinct beauty vision, from flushed, post-workout skin and sculpted complexions to diffused brown eyes and full-on blue fantasy. Here, MAC shares its standout makeup looks from Amsterdam Fashion Week 2026.
AICHE – It-girl nonchalance meets post-workout skin
Lead: Hannah Rose Bennett
Product highlights: Face Glass Hydrating Skin Gloss, NEW Studio Radiance Skin Tint Stick, Lipglazer Glossy Liner in MACchiato, Glow Play Cushiony Blush in Pinch Of Marrakesh
“It-girl nonchalance meets post-workout ski: burnt blush, slick skin and lived-in eyes.”
STUDIO NK – Romantic windflushed cheeks
Lead: Hannah Rose Bennett
Product highlights: Studio Radiance Skin Tint Stick, Face Glass Hydrating Skin Gloss, Powder Kiss Liquid Lipcolour in Pink Roses and Mull It Over, Lustreglass Sheer-Shine Lipstick in Kissing Strangers and Local Celeb
“Romantic windflushed cheeks and balmy skin.”
TESS VAN ZALINGE – Sculptural Highlights
Lead: Hannah Rosie Bennett
Product highlights: Hyper Real Water-Light Cream, NEW Studio Radiance Skin Tint Stick, Studio Radiance 24HR Luminous Lift Concealer, Studio Fix Powder Plus Foundation, Small Eye Shadow in Gesso, Lipglazer Glossy Liner in Cool Spice and Chestnut, Lustreglass Sheer-Shine Lipstick in Alone Time and I deserve this, Colour Excess Gel Pencil in Full Sleeve and Incorrigible
“Windflushed skin meets understated definition — fresh, natural and just a little undone.”
ULKUHANBATUHAN – Sculpted by light and shadow
Lead: Jessie Lefler
Product highlights: Studio Radiance Skin Tint Stick, Lustreglass Sheer-Shine Lipstick in Alone Time and Uncensored, Studio Fix Sculpt and Shape Contour Palette, Pro Longwear Paint Pot in Groundwork, Face Glass Hydrating Skin Gloss
“For ULKUHANBATUHAN, makeup was all about sculpting and enhancing the face through light and shadow.”
REECE HALE – A blue beauty fantasy
Lead: Hannah Rose Bennett
Product highlights: Pro Palette Paintstick x 12, Chromacake in Hi-Def Cyan, Marine Ultra and Pure White, Small Eye Shadow in Cobalt, Atlantic Blue and Gesso
“At Reece Hale, every makeup look was inspired by iconic blue things. From Cleopatra’s makeup to blue coral and deep-sea fish, gods and goddesses, and the galaxy.”