For the third year in a row, pre-owned designer label The Collectives is one of the names announced on the official AFW schedule. This time however, with a brand-new showroom opening unlike any other. Under the name Warehouse 111, together with Danique Dobbe Interior and PLNT Amsterdam, a conceptual showroom located in the centre of the Jordaan will open its doors on the second of September. Here’s what you need to know!
About The Collectives
Founded by Aarti O’Varma in 2019, started out as a fashion rental platform that appeals to a new wave of consumers who would rather rent than buy. By opening up her wardrobe, she was able to extend the life-line of clothing. As of now, it is also possible to own pre-loved items from the curated The Collectives collection, available at Warehouse 111.
Collaboration
Paying tribute to craftsmanship through the love of fashion, interior and nature; Warehouse 111 acts as the connector between three circular worlds. A space where passion for curating comes together through a collaboration amongst The Collectives, Danique Dobbe Interior and PLNT Amsterdam. Rental of designer clothing, interior objects and plants form the basis of Warehouse 111, ensuring a sense of style at its very core.
Gathering
Whether it’s for a cup of coffee, glass of natural wine, to become inspired or to purchase one of the many curated products; Warehouse 111 wants to offer a unique experience where different worlds come together in an ongoing surprisal flow. Items at Warehouse 111 have a story, ready to be shared and continued with someone else.
Store opening
Warehouse 111 will open its doors during Amsterdam Fashion Week Edition 2022. Head to Elandsstraat 111 on September 2nd at 4PM for the perfect vintage fashion find, interior object, or eye-catching plant. Become inspired and discover the curated items of The Collectives, PLNT Amsterdam and Danique Dobbe Interior all under the same roof.
