Amsterdam Fashion Week presents first names

Today, Amsterdam Fashion Week presents the first names of the upcoming edition, which will take place from August 31st to September 3rd. Due to its big success, internationally renowned fashion brand Wandler will return as the opening act. In addition, the iconic Dutch designer duo Viktor&Rolf will be part of the program, and recently founded womenswear label Francon will show its collection in the Depot Boijmans van Beuningen in Rotterdam.



Wednesday August 31

On Wednesday, circular fashion brand MARTAN will show its latest ready to wear collection at the Grand Hotel Amrâth Amsterdam, made from their leftover bedlinen and restaurant tablecloth and visually inspired by the esthetics of the hotel. On the opening night, the collection presentation of the international fashion brand Wandler will take place in Amsterdam Noord.

Thursday September 1

Thursday, Róhe Frames introduces ‘Crafted Columns’, a world where craftsmanship and collaborations meet, immersing guests into a curated experiential exhibition through a textile art installation created by Dutch design artist Fransje Gimbrere. Thereafter, fashion artist duo Viktor&Rolf curates a unique brand experience inspired by the Maison’s Mariage collection, designs from the Tulle, Mister Mister and Everywear collections, and its perfumes. Furthermore, Claes Iversen presents the new 2022 couture collection at Rokin 48.

In the evening, new womenswear label Francon, designing collections inspired by functional archetypes in timeless architecture, presents a show in the Depot Boijmans Van Beuningen in Rotterdam. Our Thursday schedule will come to an end with the launch of the AFW sweater in collaboration with the Belgian NFT artist VEXX. The sweater is for sale at MOCO and FOUR Amsterdam and the entire profit will benefit ‘Movement on the Ground’.

Friday September 2

On Friday, luxury upcycle brand 1/OFF will show their newest collection, made from garments they find in the vintage sphere transformed to contemporary unique design. Thereafter, the winners of Lichting 2020 and 2021 will perform together in the Adyen building at Rokin. Darwin Winklaar (NIÑO DIVINO) will present AMEMOIA, a performance based on his fondest childhood dreams, and Roxane Mbanga will present her new performative installation ‘Histoires de femmes’.

Now that the legend is back, shoe brand Jan Jansen Amsterdam hosts an auction where iconic pieces from the past, the present and beyond come together. Thereafter, Stieglitz will reveal the new season’s destination & collection with a musical dance performance in the heart of the Nine Streets at the Stieglitz store. In the evening, AFW will return to Capital C, where the annual Lichting show will take place. The best graduates of the seven Dutch fashion academies present themselves and their work to an international jury of experts and press.

Saturday September 3

On Saturday, the Belgian couture house NATAN will show its latest collection followed by a presentation of sustainable designer Ronald van der Kemp. Amsterdam based fashion brand Catwalk Junkie will host an exhibition showing their Comfort Studio campaign images, in which the freedom of movement of today’s women takes center stage, together with the artworks of London-based illustrator Beth Fraser. Together with Bud, Atelier Reservé presents an evening performance where they express the brand through a combination (display) of fashion, sound design and performance art.



The HUB will pop up during Amsterdam Fashion Week again, resulting in an interactive multi brand environment: a space were fashion, beauty and art meet. Furthermore, The HUB will host Talks & Podcasts and will be a place to enjoy Drinks & Beats. This year, TikTok is the proud partner of The HUB and followers of the @amsterdamfashionweek TikTok account get pre-access to shows, talks and podcasts and will be the first to know about the activities happening in The HUB.

On Saturday, the FOUR Amsterdam store at Van Baerlestraat 9-11 will be the place for the new AFW sweater and the closing party of AFW. The HUB and FOUR Amsterdam are accessible for consumers.

Quote Danie Bles – owner AFW

“Upcoming edition is about togetherness, unique locations, and a diversity of Holland’s best designers. Let’s make it happen!”

Amsterdam Fashion Week is supported by: Adyen, American Express, Amsterdam Marketing, blowUP media, Bud, CS Digital Media, hotel De L’Europe, HTNK, JUR, LVMH, MAC Cosmetics, Meester Koetsier Foundation, Philips, Sebastian Professional, Team Peter Stigter, The Collection Amsterdam, The Models Health Pledge, Van Kaam Advocaten and Wella Professionals.

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