We are thrilled to announce a dynamic new partnership with Fresh ’n Rebel for the 2024 Edition of Amsterdam Fashion Week. This year, the brand synonymous with trendsetting mobile accessories is making a return to AFW, with an electrifying focus on colour.
Fresh ’n Rebel, a brand born and based in Rotterdam, has become a must-have in the world of mobile electronics, known for its bold and ever-evolving colour palettes. This year at AFW, Fresh ’n Rebel will be celebrating their vibrant approach to colour in several exciting ways.
One of the key highlights of the brands contributions to Amsterdam Fashion Week, is the Atelier Reservé’s highly anticipated show powered by Fresh ’n Rebel. The collection featured in this show is a testament to the innovative spirit of both brands. Collection pieces will be dyed using waste materials, aligning perfectly with Fresh ’n Rebel’s dedication to forward-thinking design and use of colour.
“Showcasing the impact of colour through the philosophy of circularity, in an eclectic performance that gives center stage to fashion and sound, is at the heart of our approach. Strategically combining colours emphasises personal emotions and expressions,” say the designers of Atelier Reservé. This vision is shared by both Atelier Reservé and Fresh ‘n Rebel, making this collaboration a unique and inspiring experience.
The HUB by AFW will once again be the scene of unforgettable moments, and Fresh ’n Rebel is at the center of the action. Following the success of last year’s edition, where they sponsored the Drinks & Beats event, Fresh ’n Rebel will continue to infuse The HUB with their unique blend of style and energy on the 5th of September. The Thursday Drinks & Beats, curated by Fresh ’n Rebel, promises to be a feast for the senses—combining cutting-edge music with the brand’s signature vibrant aesthetic.
Aligned with Fresh ’n Rebel’s participation during AFW 2024, the brand is gearing up for the launch of an exciting new colour palette, offering a sneak peek into the trends and innovations that will shape their new collection of mobile accessories.
