On 18 September 2025, the My Lima Lima Fund joined forces with Attire Amsterdam and Studio Noorderfabriek to unveil three exclusive collections where circular design met social impact. In an intimate setting, creativity, sustainability, and community came together in a showcase that redefined fashion’s potential as a driver for meaningful change.
My Lima Lima transforms donated clothing and accessories into opportunities for good. Through sales in their stores, the organisation generates funds for charities, with every profit given back. The launch of the My Lima Lima Fund strengthens this cycle: while the social enterprise raises money, the Fund directs it to causes that support people in need, multiplying impact through collaboration and creativity.
For this one-night-only event, collected garments were reimagined by Attire Amsterdam into a contemporary collection inspired by the distinctive spaces of Studio Noorderfabriek. Presented across three runway moments, the fashion shows were interwoven with inspiring interventions from Eloise van Oranje and representatives of the charities supported by My Lima Lima.
The evening culminated in a see-now, buy-now presentation and networking setting, where attendees, including partners, ambassadors, press and structural donors, were invited to contribute directly by purchasing pieces from the collection. Following the event, the collection is also available via Instagram @mylimalimaco, offering everyone the chance to take home a unique design while supporting the charities behind the Fund. For those wishing to give beyond fashion, donations can be made simply by clicking here.
With this initiative, My Lima Lima Fund, Attire Amsterdam and Studio Noorderfabriek spotlighted the creative and sustainable potential of reuse, while strengthening the visibility of the foundation’s “Heroes”: renowned organisations that provide essential support to those who need it most. Fashion became a tool not only for storytelling, but for shaping a more inclusive and impactful future.
Image by Vera van Bremen