For AFW Edition 2022, Amsterdam Fashion Week partnered up with TikTok to provide an extra layer of content, behind-the-scenes footage, and exclusive wardrobe advice. Meet our ambassadors and find out why you should be following the official AFW TikTok account!
Our TikTok Talents
Our ambassadors Dylan Hasselbaink and Marthe Woertman will take you to our most buzzing locations, backstage, to shows, and to The HUB By AFW. Check out the AFW TikTok for interviews with the AFW Industry professionals, a sneak peek of exclusive show looks and early access to all that is happening during Amsterdam Fashion Week Edition 2022.
Dylan Hasselbaink (model/creator)
Dylan is a free spirit and believes in doing what you want without caring too much about what other people think of you. From the age of 13, he has built a following on Instagram that grew larger once he started on TikTok during lockdown. Around that time, he also began to experiment with wigs & fashion. Besides his wigs, Dylan works as an international model.
Marthe Woertman (model/actor/creator)
Marthe started modelling at a young age in 2012. Currently, she is working as an international model with agencies all over the globe. She has a solid following on Instagram and during the lockdown, her TikTok account exploded as well. Marthe likes to challenge the status quo, plays with femininity versus masculinity and wants to give her followers the opportunity to start the conversation about various LQBTQIA+ topics.
The AFW x TikTok Wardrobes
As part of our collaboration with TikTok, AFW presents the TikTok Wardrobes. Here, an area will be dedicated to four leading fashion pioneers. Yeliz Çiçek (Editor-in-Chief Vogue), Anke de Jong (Editor-in-Chief ELLE), Nathalie Robberse (Founder of TEN Women) and Jade van Weel (Content Creator) share their favourite items from their own wardrobe, for you to try on and create your own #TikTokWardrobe experience.
Find AFW on TikTok @amsterdamfashionweek